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Apple announced changes to its App Store last year in order to close an investigation into such matters by the Japanese trade commission. Amazon has reportedly even used data from its third-party sellers to copy their products, while rigging its website’s search results to favor the company’s own knock-off versions.Īpple has been accused of anti-competitive behaviors such as limiting products from outside developers on its App Store and charging big commissions on those developers’ sales. “We need to set clear and effective rules that protect competition and small firms doing business on these platforms.” “Preferencing Their Own Products”įor years, tech giants like Amazon, Apple, Facebook, and Google have been criticized for rigging their online marketplaces to crowd out competitors.Īmazon, for example, has long been accused of favoring its own products over third-party sellers on its marketplace. “All that any small business asks for is a somewhat level playing field and a somewhat fair environment in which to compete,” said Mike Brey, president of the Maryland hobby shop business Hobby Works, at a recent event in support of the AICO Act. Moreover, advocates say the antitrust legislation would improve the economy by leveling the playing field for small businesses that have little choice but to use the dominant tech platforms to sell their products. Of course, as many Americans know, the global pandemic has already complicated Amazon Prime’s shipping program - often products do not ship as quickly as they did prior to COVID-19. Tell your senators: Don't break our Prime.”
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“But Washington politicians have a law that could break Prime's guaranteed two-day free delivery and threaten our fragile economic recovery. "With broken supply chains and lives disrupted, businesses like Amazon have invested to deliver on time for you and help hundreds of thousands of small businesses gain access to millions of online shoppers,” says one CCIA ad. Now, CCIA is blanketing the airwaves, and trying to use Amazon’s Prime membership program - and its free two-day shipping policy - as a rallying cry. According to the Protocol tech newsletter, one tech lobbying group recently started “leading conservative groups in lawmaker meetings to push back on” the AICO Act. national security interests and boost Chinese tech companies over American ones. Tech front groups have argued the bill would harm U.S. The tech industry, however, is pulling out all the stops to kill the antitrust legislation. President Joe Biden’s Justice Department endorsed the measure last week. The bill, which would increase competition and benefit consumers and small businesses, is a legislative rarity in that it would challenge entrenched corporate power and also has bipartisan support in Congress. The CCIA ads are designed to drive public opinion against the American Innovation and Choice Online (AICO) Act, a bipartisan bill that would ban some common anti-competitive behaviors by tech giants that harm third-party sellers using their platforms, like ranking their own company products higher on their platforms.
It’s a staggering sum for an organization that typically raises about that much per year, according to its recent tax returns.
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CCIA reserved $8.4 million worth of TV ads in March and April and another $200,000 in digital ads, according to data from AdImpact. The ad campaign was launched by the Computer and Communications Industry Association (CCIA), a corporate lobbying group whose members include Amazon, Apple, Facebook, and Google. They believe they can capitalize on people’s want of instant gratification in order to mobilize the public against legislation that would make it easier for people and small businesses to sell products and services in the online economy.
The multi-million dollar ad campaign shows that in the public relations fight to protect Big Tech monopolies, the industry is betting big on American consumerism.
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The marketing campaign claims the bill will “break” Amazon Prime, the retail giant’s subscription program offering free, fast shipping and streaming content, plus harm the overall economy. A Big Tech lobbying group is running a massive ad blitz around the country opposing landmark antitrust legislation designed to make tech giants stop favoring their own products on their platforms over other sellers.
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